Campaigns get more granular

28 April 2026

See the forest and the trees

We believe well-armed marketers need the ability to see where they’re at in seconds, and the precision to know exactly how they got there. That’s why we’re announcing the next level of granularity for Campaigns.

Surface new details

With this update, drill into the same depth for a single campaign as you would for an entire channel or source for a real grasp on what’s sparking interest and driving intent.

From any channel or source, easily dive into a dedicated view focused entirely on a single effort:

Explore the metrics that matter most in isolation and a snapshot of performance.

In a click, toggle between your current transaction timeframe, or the full duration of a campaign. Flip.to tracks the campaign lifecycle based on actual visitor behavior.

New visibility into traveler intent

Start with highlights to see exactly where your campaign is measuring impact:

In Audience Behavior, see where this specific segment navigates the journey from first touch to final stay, and how that compares:

And quantify the impact this campaign is making on your bottom line in Contribution Value:

Why these metrics matter

This update is about more than just more data, it’s about better clarity.

By seeing how a single campaign turns dreams into a guest stays, you can double down on what works and refine what doesn't with a new level of confidence.

Come on board 🚀

If you’re looking to to reach, inspire and win over your best audiences, yet, say hello! 🧑‍🚀 👋 We're standing by to take the next giant leap for travel marketing, together.