# New CRM 🤝 integrations

## <mark style="color:purple;">Level-up other marketing efforts</mark>

Discovery learns valuable signals about the audience of prospects considering your property. [This may be used to amplify other marketing initiatives and provide an edge.](https://docs.flip.to/platform/discovery/planner-audiences)

To make that even better, we've now added third-party data integrations for [**Salesforce Marketing Cloud**](https://docs.flip.to/integrations/crms/salesforce) and **Cendyn**.

<figure><img src="/files/XZG7M8NEN3kYhJSLjsc3" alt=""><figcaption></figcaption></figure>

See the latest on [Flip.to docs](https://docs.flip.to/), or [learn more on how to put these integrations to work](https://docs.flip.to/platform/discovery/planner-audiences).


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