> For the complete documentation index, see [llms.txt](https://docs.flip.to/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.flip.to/changelog/january-2025/sneak-peek-discovery-performance.md).

# Sneak peek: Discovery Performance

## <mark style="color:purple;">We're working on a new look at the funnel, and how Discovery solves for drop-off</mark>

We’ve been able to measure that reducing friction in the booking journey isn’t about counting clicks. That’s because most traffic isn’t ready to book on a single visit.

Instead, by opening up conversations with far more planners, you have the ability to stay in touch and earn a chance to win travelers over.

In fact, Discovery has been reviewed across tens of millions of site visitors to drive audience growth and conversion[ (and here’s Hal from our team with a few minutes on that)](https://flipto.space/launchpad/library/a-real-path-to-reducing-friction-a-new-approach-to-inspiring-amp-converting-travel-planners).

### What's that look like?

In clicks, see the funnel and where visitors to the site are highly engaged.

{% embed url="<https://customer-sr3qzvw7aivuwyt8.cloudflarestream.com/9bee235127d117c42e2e1db04ba0469a/watch>" %}

This update will be releasing soon. Want early access? Say hello to [Customer Success](#new-and-notable).


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