# Sneak peek: Discovery Performance

## <mark style="color:purple;">We're working on a new look at the funnel, and how Discovery solves for drop-off</mark>

We’ve been able to measure that reducing friction in the booking journey isn’t about counting clicks. That’s because most traffic isn’t ready to book on a single visit.

Instead, by opening up conversations with far more planners, you have the ability to stay in touch and earn a chance to win travelers over.

In fact, Discovery has been reviewed across tens of millions of site visitors to drive audience growth and conversion[ (and here’s Hal from our team with a few minutes on that)](https://flipto.wistia.com/medias/59ziuf9gsg?wvideo=59ziuf9gsg).

### What's that look like?

In clicks, see the funnel and where visitors to the site are highly engaged.

{% embed url="<https://flipto.wistia.com/medias/cydkwxue53>" %}

This update will be releasing soon. Want early access? Say hello to [Customer Success](#new-and-notable).