Sneak peek: Discovery Performance

14 January 2025

We're working on a new look at the funnel, and how Discovery solves for drop-off

We’ve been able to measure that reducing friction in the booking journey isn’t about counting clicks. That’s because most traffic isn’t ready to book on a single visit.

Instead, by opening up conversations with far more planners, you have the ability to stay in touch and earn a chance to win travelers over.

In fact, Discovery has been reviewed across tens of millions of site visitors to drive audience growth and conversion (and here’s Hal from our team with a few minutes on that).

What's that look like?

In clicks, see the funnel and where visitors to the site are highly engaged.

This update will be releasing soon. Want early access? Say hello to Customer Success.