# Introducing Collaborative Collections

## <mark style="color:purple;">An entirely new way to maintain brand & property assets at scale</mark>

For users part of a Collaborative, we're now supporting the ability for **brands and properties to maintain brand assets, and automatically share them as part of the collaborative**.

From property photos to seasonal images, hotels and resorts curate their own collection to share brand-wide, and the brand maintains their assets in the same way.

This ensures all assets are timely, up to date, and distributed—just one more benefit of working together to win.

<figure><img src="/files/uMExdIYZIZXGoDjimrRM" alt=""><figcaption></figcaption></figure>


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