> For the complete documentation index, see [llms.txt](https://docs.flip.to/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.flip.to/changelog/july-2026/continuing-to-go-where-traditional-analytics-cant.md).

# Continuing to go where traditional analytics can’t

22 July 2026

## <mark style="color:purple;">Fast is a feature</mark>

This month, we shipped a comprehensive rewrite of how data moves through Spacetime, another step in our mission to get better every day.

But **performance and speed aren't one-off optimizations**. They're a fundamental property of how Flip.to is designed and built. What’s unlocked for our customers is far more valuable than saved seconds: <mark style="background-color:purple;">it’s clarity that leads to action.</mark>

## Speed you can feel

These updates from our latest releases are taking our customers' daily workflows from snappy to noticeably snappier:

* **Refined rendering:** Charts now appear immediately and fill in as data streams, so they’re on screen from the second you land.
* **Speedier loads:** We rebuilt how data moves behind the scenes. This cuts duplicate work, speeds up recall, and lets heavier elements like interactive maps render independently for significantly faster load times across the board.
* **Move seamlessly between tabs:** Jump from [<mark style="background-color:purple;">Synopsis</mark>](/changelog/october-2025/spacetime-a-first-look.md) to [<mark style="background-color:purple;">Marketing</mark>](/changelog/november-2025/your-marketing-reignited.md), [<mark style="background-color:purple;">Portfolio</mark>](/changelog/june-2026/portfolio-audiences-and-a-new-layer-of-polish.md), or [<mark style="background-color:purple;">Goals</mark>](/docs/platform/spacetime/goals.md) with no reloading and no wait time.
* **Smarter handling of history:** We added boundaries to historical searches—the full history is always there when you need it, and your view of today stays fast.

### Why not all data platforms are created equal

Flip.to is built on the very best data foundation for the travel industry, bar none.

* Generic eCommerce tools try to retrofit travel into standard event tracking, and lack the depth and intelligence needed for answers you can trust.
* Instead, **Spacetime is bespoke for travel**—with context like properties, portfolios, stays, booking windows, audiences, campaigns, funnels, goals—to name a few all out of the box. 🗺️ <mark style="color:$info;">(Because we're selling time,</mark> <mark style="color:$info;"></mark>*<mark style="color:$info;">not pillows</mark>*<mark style="color:$info;">.)</mark>

## Ready to move?

Our insights are crafted for clarity to spot opportunity without writing query code or building custom dashboards. **And that’s live in Spacetime for everyone, right now.**&#x20;

Log in, take it for a spin, or [talk to us about getting on the very best foundation in travel.](https://docs.flip.to/changelog/july-2026/spaces/8PYvV9n7ZxZ5iS2rITSl/pages/RTdPXa9NV7w0qgds4y6l#say-hello-at-success-flip.to) 🧑‍🚀 🚀


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://docs.flip.to/changelog/july-2026/continuing-to-go-where-traditional-analytics-cant.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.