Meta Ads

Integrating Meta Ads with our platform takes a few steps to get going.

First, create a Meta System User token

1

Create a Meta App

Visit Meta Business Suite and navigate to Settings → Accounts → Apps.

Click Add, select Create a new app ID and click Create App.

Now let's set the app up:

• Set the app name to Flip.to Integration and click Next.

• Filter to all use cases, and select Measure ad performance data with Marketing API and click Next.

• Select your Meta Business Portfolio and click Next.

Verify Marketing API: Once the app is created, ensure the Marketing API is listed under the "Products" section in your app dashboard. If it isn't, click Add Product and select Marketing API.

2

Publish your App (Live)

• Navigate to Settings → Apps.

• Select the Flip.to Integration app

• Click on the ⋯ menu on the left hand side, and select Open in App Dashboard

• Navigate to App Settings → Basic

• Enter the Privacy policy URL from your website.

• Navigate to Publish, and Click the Publish button.

3

Create a Meta System User to your App

Navigate to Settings → Users → System Users.

If you don't have an existing System User, click Add, and set the user up:

• Set the user name to Flipto_Integration_User.

• Set the role to Employee and click Create System User

4

Assign Assets to the Meta System User

Select the existing or newly created System User from the list.

• Select Assign assets from the ⋯ menu (or the Assign Assets button on the main pane).

• On Apps, select the newly created App

• On the Select assets and assign permissions screen:

  • Select Apps from the left-hand menu.

    • Check the Flip.to Integration app

    • Set Permissions: Under Full Control, make sure the Can manage roles, change app settings, test the app, and view analytics toggle is ON.

  • Select Ad account from the left-hand menu.

    • Choose the specific ad account(s) you want to integrate with Flip.to.

    • Set Permissions: Under Partial access, make sure the View Performance toggle is ON.

• Click Save Changes or Assign assets.

5

Create your Meta System User token

On the System User details page, click Generate token.

• Select your Flip.to Integration app and click Next.

• Set Token expiration to Never (recommended to prevent integration breaks) and click Next.

• Select Permissions: Instead of the default, ensure the following two permissions are checked:

  • ads_read

• Click Generate Token.

• Copy and Save: Copy this token immediately. You will need to paste this into your Flip.to account, and Meta will not show it to you again.

Next, connect Meta Ads to our platform

1

Head over to Integrations

Sign into your Flip.to account and navigate to Platform → Mission Control or Account Settings → Integrations.

2

Click on Meta Ads

You'll find it in the Marketing & Ads section.

3

Click Add your Meta System User token

You'll be prompted to add your Meta System User token, which will then allow access to your Meta Ads accounts.

4

Select your Meta Ads accounts

After you've authorized Flip.to, you'll be prompted to select one or more of the Meta Ads accounts that you'd like to connect to our platform.

Last up, add tracking parameters to your ads

1

Head over to Meta Ads

Sign in to your Meta Ads account and go to the Ads tab.

2

Add tracking parameters

If you have multiple active ads and want to add tracking in one go, be sure to select each of the ads or click the checkbox at the top to select all of the ads at once. Then click Edit.

In URL Parameters, add adid={{ad.id}} and click Publish.

And that's it. Your Meta Ads accounts are now connected and data should start flowing into your Flip.to platform.