# Alternative approach for Meta Ads

Integrating Meta Ads with our platform takes a few clicks to get going.

We recommend [authorizing the integration with a **Meta** **System User**](/docs/integrations/advertising/meta-ads.md), which requires access to Meta Business Manager.

Below is the **alternative approach** connecting with your Meta profile account, which requires you to reauthorize access every 30 days.

<figure><img src="/files/Mov2ASI4uVzhr7iQifFx" alt=""><figcaption></figcaption></figure>

## Connect Meta Ads

{% stepper %}
{% step %}
**Head over to Integrations**

Sign into [your Flip.to account](https://manage.flip.to/) and navigate to **Platform → Mission Control** or **Account Settings → Integrations**
{% endstep %}

{% step %}
**Click on Meta Ads**

You'll find it in the **Marketing & Ads** section.
{% endstep %}

{% step %}
**Switch your option to Connect with your Meta profile account**

You'll be prompted to sign into your Meta account and will then allow access to your Meta Ads accounts.
{% endstep %}

{% step %}
**Select your Meta Ads accounts**

After you've authorized Flip.to, you'll be prompted to select one or more of the Meta Ads accounts that you'd like to connect to our platform.
{% endstep %}
{% endstepper %}

**Click Save** — one more thing to do.

## Add tracking parameters to your ads

{% stepper %}
{% step %}
**Head over to Meta Ads**

Sign in to [your Meta Ads account](https://www.facebook.com/business/tools/ads-manager) and go to the **Ads** tab.
{% endstep %}

{% step %}
**Add tracking parameters**

For every ad you're aiming to track , select the ad and click **Edit.**

In **URL Parameters**, add `adid={{ad.id}}` and click **Publish**.

<figure><img src="/files/qhl3WwX4osGpn3C6377B" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

**And that's it.** Your Meta Ads accounts are now connected and data should start flowing into your Flip.to platform in the next 24-48 hours.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.flip.to/docs/integrations/advertising/meta-ads/alternative-approach-for-meta-ads.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.