> For the complete documentation index, see [llms.txt](https://docs.flip.to/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.flip.to/docs/integrations/advertising/meta-ads/alternative-approach-for-meta-ads.md).
# Alternative approach for Meta Ads
Integrating Meta Ads with our platform takes a few clicks to get going.
We recommend [authorizing the integration with a **Meta** **System User**](/docs/integrations/advertising/meta-ads.md), which requires access to Meta Business Manager.
Below is the **alternative approach** connecting with your Meta profile account, which requires you to reauthorize access every 30 days.
## Connect Meta Ads
{% stepper %}
{% step %}
**Head over to Integrations**
Sign into [your Flip.to account](https://manage.flip.to/) and navigate to **Platform → Mission Control** or **Account Settings → Integrations**
{% endstep %}
{% step %}
**Click on Meta Ads**
You'll find it in the **Marketing & Ads** section.
{% endstep %}
{% step %}
**Switch your option to Connect with your Meta profile account**
You'll be prompted to sign into your Meta account and will then allow access to your Meta Ads accounts.
{% endstep %}
{% step %}
**Select your Meta Ads accounts**
After you've authorized Flip.to, you'll be prompted to select one or more of the Meta Ads accounts that you'd like to connect to our platform.
{% endstep %}
{% endstepper %}
**Click Save** — one more thing to do.
## Add tracking parameters to your ads
{% stepper %}
{% step %}
**Head over to Meta Ads**
Sign in to [your Meta Ads account](https://www.facebook.com/business/tools/ads-manager) and go to the **Ads** tab.
{% endstep %}
{% step %}
**Add tracking parameters**
For every ad you're aiming to track , select the ad and click **Edit.**
In **URL Parameters**, add `adid={{ad.id}}` and click **Publish**.
{% endstep %}
{% endstepper %}
**And that's it.** Your Meta Ads accounts are now connected and data should start flowing into your Flip.to platform in the next 24-48 hours.
---
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