# Microsoft Advertising

Integrating Microsoft Advertising with our platform takes a few clicks right from **Integrations** in your account.

{% hint style="warning" %}
**Before you begin:** you'll need access to the Microsoft Ads accounts that you'd like to connect.

If you have a Microsoft work account, you may also need a Global Admin on your team to grant you these permissions—[here's how](/docs/integrations/advertising/microsoft-advertising/permissions-for-a-microsoft-work-account.md).
{% endhint %}

<figure><img src="/files/Mov2ASI4uVzhr7iQifFx" alt=""><figcaption></figcaption></figure>

## Connect Microsoft Ads

{% stepper %}
{% step %}
**Head over to Integrations**

Sign into [your Flip.to account](https://manage.flip.to/) and navigate to **Platform → Mission Control** or **Account Settings → Integrations**
{% endstep %}

{% step %}
**Click on Microsoft Ads**

You'll find it in the **Marketing & Ads** section.
{% endstep %}

{% step %}
**Click Connect**

You'll be prompted to sign into your Microsoft account and will then allow access to your Microsoft Ads accounts.

* **If you're using a Microsoft work account**, you may be prompted for approval. After you request approval, wait for the approval email and come back to this step. (Make sure you chase after your admin to approve it.)
* **If you don't have permission**, you may also need a Global Admin on your team to grant you these permissions—[here's how](/docs/integrations/advertising/microsoft-advertising/permissions-for-a-microsoft-work-account.md).
  {% endstep %}

{% step %}
**Select your Microsoft Ads accounts**

After you've authorized Flip.to, you'll be prompted to select one or more of the Microsoft Ads accounts that you'd like to connect to our platform.
{% endstep %}
{% endstepper %}

**Click Save** — one more thing to do.

## Add tracking parameters to your ads

{% stepper %}
{% step %}
**Head over to Microsoft Ads**

Sign into [your Microsoft Ads account](https://ads.microsoft.com/) and from the navigation menu on the left, go to **Campaigns → Settings → Account** **level options.**
{% endstep %}

{% step %}
**Add tracking parameters**

In the **Tracking** **template**, enter **`{lpurl}?adid={AdId}`**

Click **Save** at the bottom of the page.

<figure><img src="/files/Itbj6Ypc99aflhbYRDgP" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

**And that's it.** Your Microsoft Ads accounts are now connected and data should start flowing into your Flip.to platform in the next 24-48 hours.


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