Reddit Ads

This is a working draft for this integration.

Integrating Reddit Ads with our platform takes a few clicks to get going.

You'll need access to Reddit Ads Manager and a Conversion Access Token, which you'll generate in your Reddit account.

Reddit allows only one Pixel per ad account. If you manage multiple brands, you may need separate Reddit ad accounts for each.

First, generate a Reddit Ads Conversion Access Token

1

Find your Pixel ID

Visit Reddit Ads Manager and navigate to Events Manager in the left-hand menu.

Your Pixel ID is displayed at the top of the page. Copy this down — you'll need it when connecting to Flip.to.

2

Generate a Conversion Access Token

In the Events Manager, click on the Conversions API tab.

Click Generate Access Token, give it a name (e.g., Flip.to Integration), and click Generate.

Copy this token immediately — you'll need to paste it into your Flip.to account.

(This token does not expire, so you only need to go through this process once.)

Next, connect Reddit Ads to our platform

1

Head over to Integrations

Sign into your Flip.to account and navigate to Platform → Mission Control or Account Settings → Integrations.

2

Click on Reddit Ads

You'll find it in the Marketing & Ads section.

3

Add your Reddit Ads credentials

You'll be prompted to add your Pixel ID and Conversion Access Token, which will then allow access to your Reddit Ads account.

4

Select your Reddit Ads account

After you've authorized Flip.to, you'll be prompted to confirm the Reddit Ads account that you'd like to connect to our platform.

Event deduplication: If you're using both the Reddit Pixel (browser-side) and the Conversions API (server-side), Reddit will double-count conversions unless a unique conversion_id is sent with each event from both sources. Our platform handles this automatically — just make sure you haven't disabled deduplication in your Reddit Events Manager settings.

Last up, add tracking parameters to your ads

To tie behavioral data back to your campaigns, you must add dynamic macros to your Reddit Ads.

1

Head over to Reddit Ads

Sign in to your Reddit Ads account and go to the Ads tab.

2

Add tracking parameters

For every ad you're aiming to track, select the ad and click Edit.

In the URL Parameters field, add:

rdt_cid={rdt_cid}&ad_id={{AD_ID}}&campaign_id={{CAMPAIGN_ID}}

Click Save.

Before you publish: Reddit does not allow you to edit URL parameters after an ad goes live. Double-check your parameters before hitting Publish. If you need to make a correction, you'll have to create a new ad (or duplicate the existing one and fix the parameters on the copy). Important: Note the difference in macro syntax — {rdt_cid} uses single curly braces, while {{AD_ID}} and {{CAMPAIGN_ID}} use double curly braces. Mixing these up is the most common cause of tracking failure on Reddit.

Tip: Reddit doesn't offer an account-level or campaign-level setting to apply custom URL parameters globally — they're set per ad. However, when you duplicate an ad, your tracking parameters carry over automatically. Set your parameters once on your first ad, then duplicate it for any variations. Using Automated Ad Creation (AAC)? If you're using Reddit's AAC feature to generate ad variations, your URL and tracking parameters are inherited from the ad group level — so any ads Reddit creates automatically will already include your tracking. Just make sure you've set the correct parameters on the ad group before enabling AAC.

And that's it. Your Reddit Ads account is now connected and data should start flowing into your Flip.to platform.

Verify your setup

To confirm everything is working, use Reddit's Event Testing tool:

1. In Reddit Ads Manager, navigate to Events Manager → Test Events.

2. Click through one of your live ad links (or use the preview URL).

3. Verify that your rdt_cid, ad_id, and campaign_id parameters appear in the incoming event data.

If events aren't showing up, double-check that your URL parameters are formatted correctly and that your Conversion Access Token is active.