# Reddit Ads

Integrating Reddit Ads with our platform takes a few clicks to get going.

You'll need access to [Reddit Ads Manager](https://ads.reddit.com/) and a **Conversion Access Token**, which you'll generate in your Reddit account.

{% hint style="info" %}
Reddit allows only **one Pixel per ad account**. If you manage multiple brands, you may need separate Reddit ad accounts for each.
{% endhint %}

## First, generate a Reddit Ads Conversion Access Token

{% stepper %}
{% step %}
**Find your Pixel ID**

Visit [Reddit Ads Manager](https://ads.reddit.com/) and navigate to **Events Manager** in the left-hand menu.

Your **Pixel ID** is displayed at the top of the page. Copy this down — you'll need it when connecting to Flip.to.
{% endstep %}

{% step %}
**Generate a Conversion Access Token**

In the Events Manager, click on the **Conversions API** tab.

Click **Generate Access Token**, give it a name (e.g., `Flip.to Integration`), and click **Generate**.

Copy this token immediately — you'll need to paste it into your Flip.to account.

(This token does not expire, so you only need to go through this process once.)
{% endstep %}
{% endstepper %}

## Next, connect Reddit Ads to our platform

{% stepper %}
{% step %}
**Head over to Integrations**

Sign into [your Flip.to account](https://manage.flip.to/) and navigate to **Platform → Mission Control** or **Account Settings → Integrations**.
{% endstep %}

{% step %}
**Click on Reddit Ads**

You'll find it in the **Marketing & Ads** section.
{% endstep %}

{% step %}
**Add your Reddit Ads credentials**

You'll be prompted to add your **Pixel ID** and **Conversion Access Token**, which will then allow access to your Reddit Ads account.
{% endstep %}

{% step %}
**Select your Reddit Ads account**

After you've authorized Flip.to, you'll be prompted to confirm the Reddit Ads account that you'd like to connect to our platform.
{% endstep %}
{% endstepper %}

{% hint style="info" %}
**Event deduplication:** If you're using both the Reddit Pixel (browser-side) and the Conversions API (server-side), Reddit will double-count conversions unless a unique `conversion_id` is sent with each event from both sources. Our platform handles this automatically — just make sure you haven't disabled deduplication in your Reddit Events Manager settings.
{% endhint %}

## Last up, add tracking parameters to your ads

To tie behavioral data back to your campaigns, you must add dynamic macros to your Reddit Ads.

{% stepper %}
{% step %}
**Head over to Reddit Ads**

Sign in to [your Reddit Ads account](https://ads.reddit.com/) and go to the **Ads** tab.
{% endstep %}

{% step %}
**Add tracking parameters**

For every ad you're aiming to track, select the ad and click **Edit**.

In the **URL Parameters** field, add:

```
rdt_cid={rdt_cid}&ad_id={{AD_ID}}&campaign_id={{CAMPAIGN_ID}}
```

Click **Save**.
{% endstep %}
{% endstepper %}

{% hint style="danger" %}
**Before you publish:** Reddit does not allow you to edit URL parameters after an ad goes live. Double-check your parameters before hitting **Publish**. If you need to make a correction, you'll have to create a new ad (or duplicate the existing one and fix the parameters on the copy).\
\
**Important:** Note the difference in macro syntax — `{rdt_cid}` uses single curly braces, while `{{AD_ID}}` and `{{CAMPAIGN_ID}}` use double curly braces. Mixing these up is the most common cause of tracking failure on Reddit.
{% endhint %}

{% hint style="info" %}
**Tip:** Reddit doesn't offer an account-level or campaign-level setting to apply custom URL parameters globally — they're set per ad. However, when you **duplicate an ad**, your tracking parameters carry over automatically. Set your parameters once on your first ad, then duplicate it for any variations.\
\
**Using Automated Ad Creation (AAC)?** If you're using Reddit's AAC feature to generate ad variations, your URL and tracking parameters are inherited from the ad group level — so any ads Reddit creates automatically will already include your tracking. Just make sure you've set the correct parameters on the ad group before enabling AAC.
{% endhint %}

**And that's it.** Your Reddit Ads account is now connected and data should start flowing into your Flip.to platform.

### Verify your setup

To confirm everything is working, use Reddit's **Event Testing** tool:

1. In Reddit Ads Manager, navigate to **Events Manager → Test Events**.
2. Click through one of your live ad links (or use the preview URL).
3. Verify that your `rdt_cid`, `ad_id`, and `campaign_id` parameters appear in the incoming event data.

If events aren't showing up, double-check that your URL parameters are formatted correctly and that your Conversion Access Token is active.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.flip.to/docs/integrations/advertising/reddit-ads.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.