> For the complete documentation index, see [llms.txt](https://docs.flip.to/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.flip.to/docs/platform/advocacy.md).

# Advocacy

Advocacy turns your guests into powerful advocates who introduce your brand to their friends & family. This keeps conversations authentic and instills the trust of word-of-mouth recommendations to a massive new audience of like-minded travelers, all ready to be inspired for their own future travel plans.

Tapping into an audience just one degree away, Advocacy is a proven, cost-effective way to grow your top of funnel and keep your property top of mind with travelers who will become your future guests.


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