> For the complete documentation index, see [llms.txt](https://docs.flip.to/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.flip.to/docs/platform/advocacy/promoting-a-campaign.md).

# Promoting a campaign

**Advocacy** engages audiences to become storytellers, netting introductions for your brand in an authentic and trustworthy way. The platform nurtures storytellers, out-of-the-box. **And if you're ready to amplify impact, start down below.** :mega:

{% embed url="<https://stream.flip.to/growing-your-storytellers?v=4>" %}

## Getting started on Invitations

Reach out to potential storytellers and get more submissions through **Invitations**.

Navigate to **Platform → Advocacy → Campaigns → Invitations** to preview and edit your Invitation page, or broadcast more widely.

<figure><img src="/files/si5EJHvNU6MTuWhwlbKS" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
Check out your **Invitation link**

https\://**yourwebsite**.stories.travel/invite/guest-storytellers

This broadcast link is dynamic—it always routes to the current, active campaign so you'll never send people to outdated experiences.
{% endhint %}

## Promoting your campaign

### <mark style="color:green;">Website presence</mark>

Create your own custom landing page on the website that points to the **Invitation link**.

Or, switch on **Story River**, out-of-the-box. The platform shows website visitors authentic guest stories that resonate with their travel aspirations, and encourage them to share their own.

<figure><img src="/files/9dzdV4udRW3Jq7Ayvdb2" alt=""><figcaption></figcaption></figure>

Simply navigate to **Platform → Advocacy → Journeys → Story River** to configure, or get in touch with your friendly neighborhood CSM to help Story River switched on.

### <mark style="color:green;">Tap into email marketing</mark>

Kick off a campaign with immediate impact by inviting those who have opted in to receive email updates about your brand. Build your own, or [reach out to our Customer Success team for guidance and best practices](/docs/support/customer-success.md).

<div align="center"><figure><img src="/files/Nd37R2sEBL0n28y4N8Mz" alt=""><figcaption></figcaption></figure></div>

### <mark style="color:green;">Share to followers & fans</mark>

Social is another engaged audience you may encourage to share their story. Broadcast right to your social pages. Or, select [one of your favorite stories](/docs/platform/advocacy/stories.md) to highlight along the way.

<figure><img src="/files/qbbqgyToNPVTw3rJ9tzK" alt=""><figcaption></figcaption></figure>

### <mark style="color:green;">Partnerships</mark>

Work together with local partners (like the destination marketing organization, fellow neighbors, or any other partner) to share on about the campaign. [Dig into these case studies to see how.](https://drive.google.com/file/d/1LL3H64E6LbTIMJUT5bW7uRhJ8qV1Qdwt/view?usp=sharing)

## Sample campaign rollout

<table><thead><tr><th>Steps to launch</th><th></th><th data-hidden></th></tr></thead><tbody><tr><td><ol><li>Build campaign + strategy together with your Customer Success Manager.</li></ol></td><td>Pre-launch</td><td></td></tr><tr><td><ol start="2"><li>Finalize campaign details &#x26; Go Live!</li></ol></td><td><span data-gb-custom-inline data-tag="emoji" data-code="1f680">🚀</span> Launch</td><td></td></tr></tbody></table>

<table><thead><tr><th>Promote &#x26; Share</th><th></th><th data-hidden></th></tr></thead><tbody><tr><td><ol start="3"><li>Invite past guests to share their story with an email.<br><br>(Be ready to <a href="/pages/YdeTlB7YJttmhVWdhvbO">curate</a> your first stories!)</li></ol></td><td>Week 1</td><td></td></tr><tr><td><ol start="4"><li>Invite social audiences.<br><br>Share weekly directly from Flip.to, or create your own post using the <strong>Invitation Link</strong>.</li></ol></td><td>Weeks 2–5</td><td></td></tr><tr><td><ol start="5"><li>Now that the stories are flowing in, add <strong>Story River</strong> to the website.</li></ol></td><td>Week 6</td><td></td></tr><tr><td><ol start="6"><li>Amplify impact. Share a second email.<br><br>Or, consider asking key partners share your <strong>Invitation Link</strong> to their audiences.</li></ol></td><td>Weeks 7, 8 + 9</td><td></td></tr><tr><td><ol start="7"><li>Make the last call for entries.<br><br>Broadcast and invite social audiences to cast their vote for their top picks. <span data-gb-custom-inline data-tag="emoji" data-code="1f5f3">🗳️</span></li></ol></td><td>Weeks 10 + 11</td><td></td></tr><tr><td><ol start="8"><li>Pick <a href="/pages/RD9g5iKDyBQEDQbKcnc7">Top Storytellers</a> and share!</li></ol></td><td><span data-gb-custom-inline data-tag="emoji" data-code="1f3c6">🏆</span> Week 12</td><td></td></tr></tbody></table>


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