# Collaboratives

Brands and their local communities can join together on the Flip.to platform to drive impact, giving everyone an edge that leads to becoming more profitable. 

By working together, everyone taps a larger, more highly targeted, right-fit demographic and wins over travelers with the revenue impact measured in real-time.

## Enlist ambassadors

Turn visitors into storytellers, growing a massive army of marketers for the destination and your brand with [Advocacy](https://docs.flip.to/docs/platform/advocacy).

## Win over a new audience

Win over the most profitable business with an entirely reimagined booking path, and introduce local experiences with [Discovery](https://docs.flip.to/docs/platform/discovery).

## Unlock an industry first

Bring a regional understanding of the marketing ecosystem in real-time to every member of the collaborative—tracked to revenue.

Directly help lodging partners and the local community win over the most profitable business and improve their own marketing with demographic & behavioral [Insights](https://docs.flip.to/docs/platform/collaboratives/collaborative-insights).