> For the complete documentation index, see [llms.txt](https://docs.flip.to/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.flip.to/docs/platform/collaboratives/collaborative-insights.md).

# Collaborative Insights

Collaborative Insights are the first-of-its-kind benchmarks and insights for brands, groups and destinations.

{% embed url="<https://stream.flip.to/take-a-tour-of-collaborative-insights-4ca42f?v=5>" %}

Launch a [Collaborative](/docs/platform/collaboratives.md) with turnstile analytics for your brand, group or destination. For the first time, travel marketers are getting an understanding of their marketing ecosystem in real-time.

This industry-first directly helps ensure travel marketers are winning over the most profitable business. Dial in the deployment of marketing effort and spend, unveil and segment your most valuable traveler audiences, and get attribution all the way down to revenue.


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