# Launchpad

The goal of Discovery is to unveil a new audience of planners on your site and turn them into guests—and more direct booking revenue. Here's what to expect for getting up and running:

## Prep for launch

Our [Customer Success team](/docs/support/customer-success.md) configures every aspect of Discovery to get you started. We'll likely ask for a few things, like [seasonal photos](/docs/platform/mission-control/seasonal-photos.md) and a [friendly point person](/docs/platform/mission-control/point-person.md).

You'll receive preview links to review and approve, and at any point you can tweak the configuration in your account.

## Lift off

Once you give approval, Discovery is switched live for your site visitors.

Discovery is designed to measure its impact in real-time to ensure that it performs well and drives measurable revenue.

On launch, our [Customer Success team](/docs/support/customer-success.md) will ensure everything looks good, and then Discovery kicks off as an A/B test. Discovery tracks impact in real-time to ensure that it performs well and drives measurable revenue.

## A/B test

The Discovery A/B test is measured in one of two ways, depending upon your volume of site traffic and conversions.

{% embed url="<https://customer-sr3qzvw7aivuwyt8.cloudflarestream.com/13a6ed701778a223cbeddb04bff9bda7/watch>" %}

During the A/B test, every site visitor will automatically be assigned either Discovery or Control (your website without Discovery).

<details>

<summary>For sites with a higher volume of traffic</summary>

The Discovery A/B test will compare Discovery to Control (your website without Discovery) in real-time. 50% of your site visitors will see Discovery and the other 50% will see Control.

The A/B test will reach statistical relevance within a few weeks to a couple of months. Once this happens, and Discovery has proven to outperform Control, the A/B test is concluded. Discovery is then available to all site visitors.

</details>

<details>

<summary>For sites with a lower volume of traffic</summary>

The Discovery A/B test will compare its performance to platform averages to ensure that planner unveils, re-engagement communication and conversions are looking good.

</details>

{% hint style="info" %}
If you'd like to see Discovery, you can add a special parameter to the URL:\
<http://www.yourwebsite.co&#x6D;**?ftvariation=flipto**\\>
\
And if you'd like to see Control:\
<http://www.yourwebsite.co&#x6D;**?ftvariation=client>\*\*
{% endhint %}

## Mission accomplished

And with that, you're ready to go. Discovery is now growing your audience of planners each and every day, and you can measure its impact in real-time from your account.


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