> For the complete documentation index, see [llms.txt](https://docs.flip.to/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.flip.to/docs/platform/spacetime/data-signals.md).
# Data Signals
Data Signals brings the outside world into Spacetime. Alongside your first-party booking behavior, it layers in live market intelligence — rate competitiveness, search demand, brand visibility, reputation, and the events driving travel to your destination — so your team can act on what's happening *around* your property, not just inside it.
Everything is collected, scored, and surfaced for you right inside **Spacetime** — alongside the booking behavior you already track. No spreadsheets, no separate logins, no analyst required.
{% hint style="info" %}
Data Signals is purpose-built for travel. Every signal is framed as a decision — what it means and what to do about it — not just a number on a chart.
{% endhint %}
## What you'll see
### Rate Parity
Know instantly whether your direct rate is winning, at parity, or losing against the OTAs — for every future check-in date, not just tonight. A 90-day forward curve shows where you're exposed, and a channel breakdown pinpoints exactly which channels are undercutting you and by how much.
> *"With demand at peak levels, you're losing parity on 38% of check-in dates — potential direct bookings are shifting to OTAs."*
### Demand Trends
A 52-week view of search demand for your destination, your brand, and flight search to your market. Spot momentum early, see when your brand is outpacing (or trailing) the market, and read flight-search lead time as an early signal for when to price up.
> *"Flight bookings are running three weeks ahead of destination searches — your premium-pricing window is opening."*
### Branded Search Defense
When someone searches your hotel's name, who shows up? Data Signals scores who owns your top 10 search results — you, your affiliates, or third parties — and flags when OTAs are ranking above you or booking your rooms below your direct rate.
> *"Third parties own 4 of the top 10 results for your own name, and 3 competitors book below your $189 direct rate for Jan 15."*
### Search Volume & Market Pressure
See real search demand for your market, what advertisers are paying per click, and where there's room to compete. Tie paid-search economics directly to your parity position so you're not paying to send traffic to channels that undercut you.
### Property Reviews
A weekly pulse on your Google reputation — review velocity, sentiment split, rating trend versus your lifetime baseline, and the specific topics guests are talking about — so you catch a developing issue before it shows up in your bookings.
### Ranked Keywords
Your organic footprint in Google's top 100, translated into estimated traffic value. Track which terms you own, where you're slipping, and what your SEO is actually worth — month over month.
### Demand Events
The events that move travel to your market — school and public holidays, conferences, sports, concerts, and festivals — scored by predicted attendance and accommodation spend, on a **12-month forward-looking window**. Know what's coming, how big it is, and how close to your door.
> *"Spring break overlaps eight drive-market school districts mid-March — an estimated $4.2M in accommodation spend is heading to your corridor."*
## How it fits together
The real power is in the connections. High demand *and* losing parity is an urgent signal. A competitor ranking above you *and* undercutting your rate is a defense priority. A major event *and* an open pricing window is a revenue opportunity. Data Signals draws those lines for you.
## Packages
{% hint style="info" %}
Data Signals comes in two packages. Talk to your Flip.to team to find the right fit for your portfolio.
{% endhint %}
### Market Signals
Rate Parity, Demand Trends, Search Volume & Market Pressure, Branded Search Defense, Property Reviews, and Ranked Keywords — the full market-intelligence picture for your direct channel.
**From $49 / property / month.**
### Demand Intelligence
Everything in Market Signals, plus **Demand Events** — predicted attendance and accommodation spend for the events driving travel to your market, on a 12-month forward window. Built for revenue and marketing teams planning ahead.
**Talk to us** — pricing scales with your portfolio.
***
Ready to turn on Data Signals? Reach out to your Customer Success contact, or [get in touch](https://www.flip.to).
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