Getting started

Spacetime combines better business intelligence with the highest quality dataset and most resilient tracking so that you can unlock insight that drives immediate action.

Here’s what it will look like as you’re coming on board.

After implementation, it takes days-to-weeks for behavioral data to stack up. During this initial period, Customer Success keeps in touch. It’s a great time to get familiar with what’s bespoke for travel.

Week 1

Navigate time

Spacetime was designed for travel, so it provides a guided path of the space and time you’re aiming to explore.

In Navigation, start by choosing the timeframe for when travelers made reservations (transactions). The first thing you’ll see is the future plots of time they bought (reservations).

Segment space

If you’re part of a group, also speedily get to the right segment of properties, brands and destinations. Spacetime automatically maps to your business.

Easily understand what's contributing to wins

After you’ve selected the space and time you’re interested in, walk through Synopsis: your business, in a sentence. This is the highest-level look at how the direct channel audience became booked guests.

Understand traveler audiences

A traveler might visit your site dozens of times across weeks or months before booking. Traditional tools (built for ecommerce) can't track that journey.

Out-of-the-box, Spacetime segments your audience for travel. Get familiar:

Booked Guests are those who made a reservation.

Planners searched dates, visited the booking engine, or showed other consideration and buying signals. This audience is currently considering a stay and are ready to be won over.

Explorers are a unique opportunity. These budding planners may be early in their journey, and are taking stock of what the property and destination are all about.

That leaves Unengaged (people who visited and left without much action) and No Consent. Both of these passive audiences are normal to have. (Simply keep an eye out for big swings in traffic).

Week 2 + beyond

Get more granular

As your data set grows in time, explore more areas of the platform for places to take action. Plus, configure level-ups like Ad Accounts and Goals if you're ready to make your platform even more powerful.

Head to Marketing to see every channel, source or audience’s contribution to revenue.

Dig into Campaigns and explore Attribution models.

See where you've been, and where you're heading when you set Goals.

Set up Ad Accounts in clicks to enrich your data set.

Read our Taxonomy to understand how campaign data is classified & organized.