# Getting started

Spacetime combines better business intelligence with the highest quality dataset and most resilient tracking so that you can unlock insight that drives immediate action.

Here’s what it will look like as you’re coming on board.

{% hint style="info" %}
After implementation, it takes days-to-weeks for behavioral data to stack up. During this initial period, Customer Success keeps in touch. It’s a great time to get familiar with what’s bespoke for travel.
{% endhint %}

## Week 1

### <mark style="color:$primary;">Navigate time</mark>

Spacetime was designed for travel, so it provides a guided path of the space and time you’re aiming to explore.

In **Navigation**, start by choosing the timeframe for when travelers made reservations (<mark style="background-color:blue;">transactions</mark>). The first thing you’ll see is the future plots of time they bought (<mark style="background-color:green;">reservations</mark>).

{% embed url="<https://stream.flip.to/understanding-space-and-time-custom-ranges>" %}

### <mark style="color:$primary;">Segment space</mark>

If you’re part of a group, also speedily get to the right segment of **properties**, **brands** and **destinations**. Spacetime automatically maps to your business.

{% embed url="<https://stream.flip.to/understanding-space-and-time-easily-sort-and-filter>" %}

{% embed url="<https://stream.flip.to/understanding-space-and-time-mapped-to-your-brand>" %}

### <mark style="color:$primary;">Easily understand what's contributing to wins</mark>

After you’ve selected the space and time you’re interested in, walk through **Synopsis**: your business, in a sentence. This is the highest-level look at how the direct channel audience became booked guests.

<figure><img src="/files/85ZSwzZqApkJh9kflK09" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/Vb4koT9Ui1fo1kVYxoab" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/0FdmaBfgydIKa9IMtSGr" alt=""><figcaption></figcaption></figure>

### <mark style="color:$primary;">Understand traveler audiences</mark>

A traveler might visit your site dozens of times across weeks or months before booking. Traditional tools (built for ecommerce) can't track that journey.

Out-of-the-box, Spacetime segments your audience for travel. Get familiar:

<figure><img src="/files/qYouDjUONxKW7jZGpIAl" alt=""><figcaption></figcaption></figure>

<mark style="color:$success;">**Booked Guests**</mark> are those who made a reservation.

<mark style="color:blue;">**Planners**</mark> searched dates, visited the booking engine, or showed other consideration and buying signals. This audience is currently considering a stay and are ready to be won over.

<mark style="color:orange;">**Explorers**</mark> are a unique opportunity. These budding planners may be early in their journey, and are taking stock of what the property and destination are all about.

That leaves <mark style="color:red;">**Unengaged**</mark> (people who visited and left without much action) and <mark style="color:$info;">**No Consent**</mark>. Both of these passive audiences are normal to have. (Simply keep an eye out for big swings in traffic).

## Week 2 + beyond

### <mark style="color:$primary;">Get more granular</mark>

As your data set grows in time, explore more areas of the platform for places to take action. Plus, configure level-ups like [Ad Accounts](https://docs.flip.to/docs/integrations/advertising) and [Goals](https://docs.flip.to/docs/platform/spacetime/goals) if you're ready to make your platform even more powerful.

<table data-view="cards"><thead><tr><th></th><th data-hidden data-card-target data-type="content-ref"></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td>Head to <strong>Marketing</strong> to see every channel, source or audience’s contribution to revenue.</td><td><a href="https://docs.flip.to/changelog/november-2025/your-marketing-reignited">https://docs.flip.to/changelog/november-2025/your-marketing-reignited</a></td><td><a href="/files/Rw28QaZqdFxZDOln5HO7">/files/Rw28QaZqdFxZDOln5HO7</a></td></tr><tr><td><p>Dig into <strong>Campaigns</strong> and explore <strong>Attribution</strong> models.</p><p><br></p></td><td><a href="https://docs.flip.to/changelog/january-2026/one-visual-to-rule-them-all">https://docs.flip.to/changelog/january-2026/one-visual-to-rule-them-all</a></td><td><a href="/files/rnj89JLcmNdeRfOFWSVL">/files/rnj89JLcmNdeRfOFWSVL</a></td></tr><tr><td>See where you've been, and where you're heading when you set <strong>Goals</strong>.</td><td><a href="/pages/eOoaAhf5qmOhplk65Obx">/pages/eOoaAhf5qmOhplk65Obx</a></td><td><a href="/files/eIphnPPBLDCMWSx9pKhe">/files/eIphnPPBLDCMWSx9pKhe</a></td></tr><tr><td>Set up <strong>Ad Accounts</strong> in clicks to enrich your data set.</td><td><a href="https://docs.flip.to/docs/integrations/advertising">https://docs.flip.to/docs/integrations/advertising</a></td><td><a href="/files/JLWeSbhK2nIz2WLQQnjy">/files/JLWeSbhK2nIz2WLQQnjy</a></td></tr><tr><td>Read our <strong>Taxonomy</strong> to understand how campaign data is classified &#x26; organized.</td><td><a href="/pages/VJR14I9hIbdc17ElYqMA">/pages/VJR14I9hIbdc17ElYqMA</a></td><td><a href="/files/fIoIxpETP9mHSuj62cAW">/files/fIoIxpETP9mHSuj62cAW</a></td></tr></tbody></table>


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