Salesforce Marketing Cloud

This integration is currently in beta.

With our Salesforce Marketing Cloud integration, you'll be able to track the audience behavior and contribution value of your email marketing.

To access the Salesforce Marketing Cloud data, Flip.to requires the client ID, client secret and subdomain from your Salesforce Marketing Cloud integration.

1

Set up your Marketing Cloud integration

• In Salesforce Marketing Cloud, navigate to Setup under Settings.

• In the Quick Find box, search for Installed Packages.

• Click New to create a new package.

• Click Add Component and name it "Flip.to Integration".

• For the Component Type, select API Integration.

• For the integration type, select Server-to-Server.

• Grant the package these permissions:

Category	Collection	Permission
Channels	Email	Read
Assets	Documents and Images	Read
Contacts	Lists and Subscribers	Read
Hub	Campaigns	Read

• Click Save.

• You should now see a Summary page with a Components section. Copy your client ID and client secret.

• You'll also need to note your Salesforce subdomain, which is represented by a 28-character string starting with the letters “mc” in your browser URL. For example, in the URL mc563885gzs27c5t9-63k636ttgm.rest.marketingcloudapis.com, the subdomain is mc563885gzs27c5t9-63k636ttgm.

2

Head over to your Flip.to Integrations

Sign into your Flip.to account and navigate to Platform → Mission Control or Account Settings → Integrations

3

Click on Salesforce Marketing Cloud

You'll find it in the Email Marketing section.

4

Add your configuration values

Add the client ID, client secret and subdomain that you noted down in the first step from Salesforce.

Switch on and that's it. Salesforce Marketing Cloud is now connected and data should start flowing into your Flip.to platform.