Member tracking

Flip.to helps collaboratives understand how their website visitors convert into direct bookings for their accommodation providers, along with many other features.

The goal is to measure the revenue impact in real-time, and help everyone in the community level up.

Before you begin: your Flip.to snippets should already be added to your website

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Automatic tracking

Flip.to automatically appends a parameter to each link in order to track visitor sessions across a collaborative. You can ensure that this works without any issues by:

• Removing any intermediary pages that are used to count clicks before redirecting to external websites.

• Removing any site redirects that are done server-side or via JavaScript and replace them with anchor tags (href=”hotel.com”).

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Additional tracking settings

Identify member on external links

Some links may lead to a booking engine or a click-to-call that does not clearly indicate which member the link is for. In these cases, add the data-flipto-host attribute so it can be identified. Set the value to the member's website (generally the root link that exists in the CMS).

Example booking engine

<a href="https://synxis.com?hotelid=123456" data-flipto-host="https://www.overlookhotel.com">Overlook Hotel</a>

Example click-to-call

<a href="tel://8558331448" data-flipto-host="https://www.overlookhotel.com">Call [phone]</a>