Website markup

If you're aiming to create entirely bespoke website experiences, add markup to your site to fine-tune control of how the Flip.to platform blends into the site.

This markup tells the Flip.to platform whether an element should trigger a flow, pass along signals, or display content.

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Setting up trigger markup

Allow for links, buttons, or other elements to initiate actions through the Flip.to platform. See examples for specific scenarios.

Example trigger structure

<a href="#" ft-trigger="discovery" ft-trigger-step="experiences-list" ft-property="your-property-slug" class="ft-trigger-discovery" style="display:none;">Your action text</a>

Attribute	Value	Description
ft-trigger	discovery	Required Defines the flow that should be displayed. The platform dynamically determines the first step of the flow based on the user's signal, href URL, or other context signals.
ft-trigger-step	experiences-list router	Optional Defines a specific step to drop the user in to start the flow. Configure ft-trigger-step when seeking to override default platform behavior.
ft-property	{property-slug}	Optional Defines a specific property for the flow. Find your property-slug in your Flip.to account. Configure ft-property when seeking to override default platform behavior.
class	ft-trigger-discovery	Required Provides a class name for additional styling if needed.
style	display:none;	Required If Discovery should fail to load, the markup CTA will be hidden.

Scenarios

Show Discovery

<a href="#" ft-trigger="discovery" class="ft-trigger-discovery" style="display:none;">Your action text</a>

Show Discovery at the experiences list step

<a href="#" ft-trigger="discovery" ft-trigger-step="experiences-list" ft-property="your-property-slug" class="ft-trigger-discovery" style="display:none;">Your action text</a>

The ft-property attribute is required for this markup on sites with multiple properties. It is not required on sites that have only one property set up for Discovery.

Show Discovery for a specific property (for sites with multiple properties)

<a href="#" ft-trigger="discovery" ft-property="your-property-slug" class="ft-trigger-discovery" style="display:none;">Your action text</a>

Show Discovery at the router step (for sites with multiple properties)

<a href="#" ft-trigger="discovery" ft-trigger-step="router" class="ft-trigger-discovery" style="display:none;">Your action text</a>

The ft-property attribute must not be set for this markup.

Setting up signal markup

Allow for a trigger to pass along signals to Flip.to components.

Example trigger structure

<a href="#" ft-promo-code="mayday-promo" ft-arrival-date="2025-05-01" ft-departure-date="2025-05-07">Your action text</a>

If the trigger also has URL parameters that provide the same type of signal as an existing attribute, the URL parameter will override the attribute.

Attribute	Value
ft-promo-code	custom
ft-group-code	custom
ft-rate-code	custom
ft-travel-agent-code	custom
ft-corporate-code	custom
ft-room-code	custom
ft-arrival-date	custom
ft-departure-date	custom

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Setting up content markup

Allow for content to display on the website.

Content markup is currently in beta. Please reach out to our Customer Success team for more details.