TikTok Ads

Integrating TikTok Ads with our platform takes a few clicks right from Integrations in your account.

You will need Admin or Operator permissions for the TikTok Business Center that owns the ad accounts.

Pro Tip: Ensure you are already logged into the correct TikTok Business account in your current browser tab before clicking "Connect" to avoid authorization errors.

Connect TikTok Ads

1

Head over to Integrations

Sign into your Flip.to account and navigate to Platform → Mission Control or Account Settings → Integrations

2

Click on TikTok Ads

You'll find it in the Marketing & Ads section.

3

Click Connect

A TikTok authorization window will appear.

• Login: Ensure you log in with your TikTok For Business credentials (not your personal TikTok profile).

• Authorize: You will be asked to grant Flip.to permissions to access your ad performance data. Review the list and click Confirm or Authorize.

Flip.to only requires "Read" access to your data to pull performance insights. We will never post to your TikTok account or edit your ads.

4

Select your TikTok Ads accounts

After you've authorized Flip.to, you'll be prompted to select one or more of the TikTok Ads accounts that you'd like to connect to our platform.

Don't see your account? If your ad account is missing from the list, it is usually because your TikTok user profile has "Member" access instead of "Admin/Operator" access. Verify your permissions in the TikTok Business Center.

Click Save — one more thing to do.

Add tracking parameters to your ads

1

Head over to TikTok Ads

Sign in to your TikTok Ads Manager portal and go to the Campaign tab. Drill down to the Ad level.

Below is the breakdown of how TikTok data is mapped to your analytics:

Parameter	TikTok Macro	Purpose
utm_campaign	__CAMPAIGN_NAME__	The human-readable name of your campaign (e.g., "Spring_Launch_2026").
utm_id	__CAMPAIGN_ID__	The unique Campaign ID for backend attribution.
utm_content	__CID_NAME__	The name of your ad creative (e.g., "User_Testimonial_V2").
tt_adgroup	__AID__	The Ad Group ID, used for grouping ads by targeting strategy.
tt_adid	__CID__	The unique Creative ID for granular ad-level tracking.
tt_adid_smart	__ADID_V2__	The Ad ID used in Smart+ campaigns (empty for standard campaigns).
tt_placement	__PLACEMENT__	Tracks if traffic came from TikTok Feed, Search, or Pangle.

Smart+ Campaigns: The tt_adid_smart parameter captures the Ad-level ID unique to TikTok's upgraded Smart+ campaign structure. For standard campaigns, this parameter will be empty.

2

Configure URL parameters

Step 1: Ad Level Configuration

Tracking parameters must be applied at the Ad Level in TikTok Ads Manager.

1. Scroll to the bottom of the ad creation page to the Tracking module.

2. Locate the URL Parameters text box.

3. Paste the string provided below:

utm_source=tiktok&utm_medium=paid_social&utm_campaign=__CAMPAIGN_NAME__&utm_id=__CAMPAIGN_ID__&utm_content=__CID_NAME__&tt_adgroup=__AID__&tt_adid=__CID__&tt_adid_smart=__ADID_V2__&tt_placement=__PLACEMENT__

Do not include a ? at the beginning if you are using the dedicated "URL Parameters" box; TikTok appends it automatically.

Case Sensitivity: Macros must be in ALL CAPS. __cid__ will fail; it must be __CID__.

Double Underscores: Ensure there are exactly two underscores before and after each macro name.

Existing ads: To apply these parameters to ads that are already running, navigate to the Ad tab, click Edit on the ad, and paste the same string into the Tracking module. Note that editing a running ad will trigger TikTok's re-review process and restart the learning phase.

Step 2: Disable Auto-UTMs

TikTok offers a "URL Auto-attach" feature that automatically appends generic UTM values (e.g., utm_source=tiktok, utm_medium=paid). For Flip.to integrations, it is highly recommended to toggle this OFF.

TikTok's documentation recommends enabling Auto-attach for general use. We recommend disabling it specifically because Flip.to's integration uses custom macro-based parameters that provide more granular tracking than the auto-generated defaults.

Step 3: Verify the Macro

After pasting your URL, click the Preview button in TikTok Ads Manager.

You should see the macro names (e.g., __CID__) in the URL.

The preview will not show your real Ad ID yet; it will only show the placeholder to confirm the code is recognized.

And that's it. Once connected and tracking parameters are in place, TikTok campaign performance data will begin flowing into Spacetime — typically within 24 hours.