Promoting a campaign

Advocacy engages audiences to become storytellers, netting introductions for your brand in an authentic and trustworthy way. The platform nurtures storytellers, out-of-the-box. And if you're ready to amplify impact, start down below. 📣

Getting started on Invitations

Reach out to potential storytellers and get more submissions through Invitations.

Navigate to Platform → Advocacy → Campaigns → Invitations to preview and edit your Invitation page, or broadcast more widely.

Promoting your campaign

Website presence

Create your own custom landing page on the website that points to the Invitation link.

Or, switch on Story River, out-of-the-box. The platform shows website visitors authentic guest stories that resonate with their travel aspirations, and encourage them to share their own.

Simply navigate to Platform → Advocacy → Journeys → Story River to configure, or get in touch with your friendly neighborhood CSM to help Story River switched on.

Tap into email marketing

Kick off a campaign with immediate impact by inviting those who have opted in to receive email updates about your brand. Build your own, or reach out to our Customer Success team for guidance and best practices.

Share to followers & fans

Social is another engaged audience you may encourage to share their story. Broadcast right to your social pages. Or, select one of your favorite stories to highlight along the way.

Partnerships

Work together with local partners (like the destination marketing organization, fellow neighbors, or any other partner) to share on about the campaign. Dig into these case studies to see how.

Sample campaign rollout