Promoting a campaign
Last updated
Last updated
Advocacy engages audiences to become storytellers, netting introductions for your brand in an authentic and trustworthy way. The platform nurtures storytellers, out-of-the-box. And if you're ready to amplify impact, start down below.
Reach out to potential storytellers and get more submissions through Invitations.
Navigate to Platform → Advocacy → Campaigns → Invitations to preview and edit your Invitation page, or broadcast more widely.
Check out your Invitation link
https://yourwebsite.stories.travel/invite/guest-storytellers
This broadcast link is dynamic—it always routes to the current, active campaign so you'll never send people to outdated experiences.
Create your own custom landing page on the website that points to the Invitation link.
Or, switch on Story River, out-of-the-box. The platform shows website visitors authentic guest stories that resonate with their travel aspirations, and encourage them to share their own.
Simply navigate to Platform → Advocacy → Journeys → Story River to configure, or get in touch with your friendly neighborhood CSM to help Story River switched on.
Kick off a campaign with immediate impact by inviting those who have opted in to receive email updates about your brand. Build your own, or reach out to our Customer Success team for guidance and best practices.
Social is another engaged audience you may encourage to share their story. Broadcast right to your social pages. Or, select one of your favorite stories to highlight along the way.
Work together with local partners (like the destination marketing organization, fellow neighbors, or any other partner) to share on about the campaign. Dig into these case studies to see how.
Build campaign + strategy together with your Customer Success Manager.
Pre-launch
Finalize campaign details & Go Live!
Week 1
Invite social audiences. Share weekly directly from Flip.to, or create your own post using the Invitation Link.
Weeks 2–5
Now that the stories are flowing in, add Story River to the website.
Week 6
Amplify impact. Share a second email. Or, consider asking key partners share your Invitation Link to their audiences.
Weeks 7, 8 + 9
Weeks 10 + 11
Launch
Invite past guests to share their story with an email. (Be ready to your first stories!)
Make the last call for entries. Broadcast and invite social audiences to cast their vote for their top picks.
Pick and share!
Week 12
