Launchpad

The goal of Discovery is to unveil a new audience of planners on your site and turn them into guests—and more direct booking revenue. Here's what to expect for getting up and running:

Prep for launch

Our Customer Success team configures every aspect of Discovery to get you started. We'll likely ask for a few things, like seasonal photos and a friendly point person.

You'll receive preview links to review and approve, and at any point you can tweak the configuration in your account.

Lift off

Once you give approval, Discovery is switched live for your site visitors.

Discovery is designed to measure its impact in real-time to ensure that it performs well and drives measurable revenue.

On launch, our Customer Success team will ensure everything looks good, and then Discovery kicks off as an A/B test. Discovery tracks impact in real-time to ensure that it performs well and drives measurable revenue.

A/B test

The Discovery A/B test is measured in one of two ways, depending upon your volume of site traffic and conversions.

During the A/B test, every site visitor will automatically be assigned either Discovery or Control (your website without Discovery).

For sites with a higher volume of traffic

The Discovery A/B test will compare Discovery to Control (your website without Discovery) in real-time. 50% of your site visitors will see Discovery and the other 50% will see Control.

The A/B test will reach statistical relevance within a few weeks to a couple of months. Once this happens, and Discovery has proven to outperform Control, the A/B test is concluded. Discovery is then available to all site visitors.

For sites with a lower volume of traffic

The Discovery A/B test will compare its performance to platform averages to ensure that planner unveils, re-engagement communication and conversions are looking good.

If you'd like to see Discovery, you can add a special parameter to the URL: http://www.yourwebsite.com?ftvariation=flipto And if you'd like to see Control: http://www.yourwebsite.com?ftvariation=client

Mission accomplished

And with that, you're ready to go. Discovery is now growing your audience of planners each and every day, and you can measure its impact in real-time from your account.