Seasonal photos

Seasonal photos give travelers an aspirational look at your destination throughout the year, and will be used in context of when your audience wants to travel. Set it up in Platform → Mission Control → Branding.

These photos will be used in many ways across your platform, like this moment in Discovery where your audience will choose their dates:

Or this one, where we send a friendly reminder to re-engage your audience, bringing them back to finish booking their plan:

Guidelines

1. Photos should be in landscape orientation, and close to 4:3 ratio

2. The minimum size for images should be 800x600px or higher

3. Provide photos that best represent each season in your area: Winter, Spring, Summer, Fall.

4. Provide at least one photo per season, but 3 or more is better for variety.

5. Photos should be a mix of activities with people and scenic environment shots. The focus area should be near the middle of the image to prevent odd compositions when it is cropped for different displays.

Tips

Aim for photos where the subject is near the vertical middle. Photos may get cropped in different ways when displayed, and we want to avoid undesirable cropping of heads, etc.

Avoid photos with watermarks or any other post-processed markings like logos, frames, etc.

Avoid dimly lit photos.