Marketing Campaigns
Flip.to allows Collaborative Sponsors to easily measure effectiveness of marketing campaigns across all Collaborative Members under Collaborative Insights.
UTM parameters (utm_source, utm_medium and utm_campaign) defined for each campaign are tracked across the Collaborative Sponsor’s website and the Collaborative Members’ websites.
Before you begin…
We recommend using a consistent prefix for your UTM parameters to avoid mixing up your campaigns with those being run by Collaborative Members. For example, a utm_source of sponsorprefix_google and a utm_campaign of sponsorprefix_summer2023, where sponsorprefix is defined by you. For the guide below, we’re going to use overlook as the sponsorprefix.
Setting up Collaborative Marketing Campaigns
Sign in to Flip.to, navigate to your Collaborative, then to Insights and click add a Campaign.
The first step is to define the Campaign Display Name. This is only visible inside of the Collaborative, and ideally is easy to understand.
The second step is to define the Campaign Parameters.
Flip.to supports wildcards on names (%), to make it easier to include all sources or campaigns that have a commonality (i.e. all campaigns that have the search term “summer” can be included by setting Campaign to “%summer%”). It is important to set the parameters so they only match the relevant campaigns.
Click Save and you’re all set.
And here are some examples of how to set up Campaign Parameters with wildcards:
Example 1: All campaigns that run on google
Source: overlook_google
Example 2: All campaigns that run during the summer across all sources
Campaign: overlook_summer%
Example 3: All paid campaigns on google that run during the summer
Source: overlook_google
Medium: cpc
Campaign: overlook_summer%
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